Our services-led strategy is focused on enabling users and their business.
WHAT WE HAVE ACHIEVED IN 2016
Over the medium term our Group Contract Base of services has outperformed the market with 3.5 per cent growth in 2016.
Whilst the Group saw growth there was a small decline of 1.1 per cent in the UK in 2016 due to a couple of large contracts ending. There was progress in the first half, with a significant extension with one of the world’s largest multinational conglomerates and new services won at TSB. Other new wins came later in the year, particularly in the public sector with the DVLA and Met Office both signing services contracts. We agreed a Mobility-as-a-Service model with a UK-based energy company, which will ensure we maximise the efficiency and effectiveness of its mobile asset base. This win was helped by our previous investments in our enterprise mobility strategy.
In Germany, the year was dominated by securing significant renewals, giving us greater predictability for the coming years. We maintained good growth of 4.3 per cent in our Contract Base, with new wins largely coming from existing private sector customers including BASF, and a multinational organisation. The pipeline looks strong and we are confident of securing more new customers in the short term.
Our success in France was the most promising, with a 19.6 per cent increase in our Contract Base. Growth mainly came from the private sector, with key wins with a leading tyre manufacturer and Dassault Aviation, helped by our Enabling Users strategy. These wins, coupled with an agreement in Belgium to support Toyota’s end users, make us confident of continuing growth outside the UK and Germany.
WHAT WE INTEND TO DO IN 2017
Despite different levels of market maturity across the regions, our Enabling Users message and, in particular, our Digital Workplace propositions are consistently well received. This allows us, and our customers, to benefit from sharing successful teams, tools, processes and practises across the Group.
We will invest more in our operating models in 2017, so we stay relevant and competitive, with greater access to new ways of working such as automation, as well as analytic tools.
With a promising pipeline in most markets, we can continue to outperform the market, using our expanding capabilities, high levels of credibility and commercial strength to benefit our customers and prospects. We will maintain high levels of customer satisfaction, so our customers provide reference points for new opportunities.